Aaron Kim, a Toronto-based graphic designer established his design brand in 2021. His brand ethos revolves around innovative and modern design solutions. Focused on blending functionality with artistic creativity, Aaron Kim's brand specializes in creating visually captivating designs that cater to diverse client needs.
thoughtful
Absorbed in or involving thought or showing consideration for the needs of other people or showing careful consideration or attention
definitive
Judged over a period of time to be of the highest quality and outstanding of its kind or remarkably and instructively typical
intelligible
Well-informed and knowledgeable
- logo design -
Logo
Black & White
Aaron Kim's design approach utilizes the triangle, a symbol of strength, stability, and balance, echoing the definitive nature of his work.
The geometric precision communicates a clear and decisive brand message, ensuring intelligibility and precision in communication within his designs. Moreover, the rotation of the triangle signifies a thoughtful and deliberate approach, reflecting an openness to various perspectives before reaching definitive solutions. This rotation also serves aesthetic purposes, ensuring visual harmony in the logo design, and demonstrating Aaron Kim's thoughtfulness in crafting visually pleasing compositions.
Aaron Kim creates clear, thoughtful, and distinctive designs that effectively communicate messages, solve problems innovatively, and ultimately drive client success through visual storytelling.
- fonts -
- palette -
#D1460B . #EEE9E5 . #403E3E
Orange
Creativity & Innovation
Creativity & Innovation
it signifies a forward-thinking approach, suggesting that the brand is innovative and constantly evolving.
Ivory
Cleanliness & Sophistication
Cleanliness & Sophistication
in the context of design, this colour choice represents a clean and fresh design aesthetic. It can also symbolize simplicity and elegance, reflecting a minimalist yet refined approach to design.
Dark Grey
Professionalism & Stability
Professionalism & Stability
a neutral colour that exudes a sense of reliability and timelessness. In the design context, it can signify a brand that is dependable, grounded, and capable of delivering high-quality and consistent results.
- accessories -
folded t-shirts with tags
t-shirts with tags
drawing bag
