Aaron Kim - Raccoon Games

Raccoon Games is a vibrant board game brand that embodies the intelligence, resourcefulness, and playful nature of raccoons. The brand specializes in crafting innovative and entertaining board games that challenge players' strategic thinking and problem-solving skills. With a focus on diverse gameplay experiences, Raccoon Games offers a range of cleverly designed games that encourage adaptability, engage players' curiosity, and deliver enjoyable and immersive gaming moments. The brand aims to create a playful yet intellectually stimulating environment for gamers of various ages and preferences.

- why raccoon? -

Raccoon drawing

Raccoons are known for being clever, resourceful, agile, and adaptable animals. They often display traits such as curiosity, problem-solving skills, and a mischievous nature.

Clever and strategic Gameplay

Games that require thinking ahead, strategic planning, and clever tactics to win.

Resourcefulness

Games that challenge players to make the most of limited resources or find innovative ways to achieve goals within the game.

Adaptability & Variety

A diverse range of games that cater to different preferences and skill levels, allowing players to adapt to various game mechanics.

Curiosity & Exploration

Games that encourage exploration, discovery, and perhaps a hint of unpredictability or surprise elements.

Engaging & Playful Experience

Incorporating playful elements or game mechanics that evoke the mischievous, yet fun nature often associated with raccoons.

Raccoon Games aims to create an engaging and intellectually stimulating gaming experience while embracing the resourceful and adaptable nature of raccoons within the themes and mechanics of their board games.

- logo design -

logo

black & white

Distinctive Characteristics

Raccoons possess unique physical features, such as their masked facial markings, ringed tails, and inquisitive appearance. These distinct traits make raccoons instantly recognizable and memorable, providing a strong basis for a visually striking logo.

Playfulness & Appeal

Raccoons are known for their mischievous and playful behaviour. Infusing elements of a raccoon into the logo design can evoke a sense of fun and enjoyment, attracting attention and appealing to a diverse audience, including both children and adults.

Symbolism of Traits

Raccoons are often associated with intelligence, adaptability, and cleverness. By incorporating a raccoon into the logo, it communicates these desirable attributes, aligning with the brand's values of creating clever and engaging board games that challenge players' skills.

logo mockup

- character & poster design -

raccoon character design

illustration

rough sketches

poster design mockup

poster design

- fonts -

Qualy and Montserrat fonts are fitting choices for Raccoon Games' branding due to their modern, clean, and legible characteristics, contributing to a professional yet approachable visual identity that resonates well with the brand's target audience in the board game industry.

Both Qualy and Montserrat fonts feature a modern and clean design. Their sleek and well-defined characters exude a contemporary feel, aligning well with a brand that aims for a fresh and up-to-date image. These fonts offer excellent readability, making them suitable for various applications in print, digital media, and packaging. Whether used for game titles, descriptions, or branding materials, their versatility ensures clear communication of messages.

Montserrat, known for its professional appearance, carries a hint of sophistication while maintaining legibility across different sizes and formats. Qualy, with its clean lines and readability, complements this aspect, enhancing the overall professional look of the brand.

- palette -

#FC6A2C . #252122 . #FFF8E4

Raccoon Games employs an orange and black colour palette inspired by the raccoon's distinctive appearance. This choice combines the raccoon's natural hues with the vibrancy of orange to create a visually striking and playful brand identity. The contrast between these colours not only captures attention but also symbolizes the energy, warmth, and unique characteristics found in the brand's board games. Also, adding ivory to the colour palette of Raccoon Games alongside orange and black could further enhance the brand's visual appeal and thematic representation.

- accessories -