Sinjeon Topokki is a popular South Korean street food chain known for its topokki (also spelled tteokbokki or ddukbokki), which are spicy rice cake sticks.
Character design for the SinJeon Topokki Pop up event
- first opened in Toronto -
Sinjeon Topokki has been expanding its presence internationally, including opening its first store in Toronto in 2020. This expansion is part of the chain's efforts to introduce its popular Korean street food offerings to a broader audience outside of South Korea. Opening in Toronto, a city known for its diverse culinary scene and large Korean community, would be a strategic move for Sinjeon Topokki to attract both Korean food enthusiasts and newcomers interested in trying authentic Korean dishes like topokki.
- targeting the audience -
- marketing -
